Goodwin's Theory:
Goodwin's Theory on music video's is based on 8 principles:
1. Link between Lyrics and visuals
2. Link between music and visuals
3.Genre Characteristics
4.Inter-textual references
5.Notions of Looking (objectification of women)
6. Voyerisium (insight into artist life usually with mirrors, reflection ect...)
7.Demands from record label - representation of the artist
8.Performance based, narrative based or concept based
'Gold Digger' - Kanye West and Jamie Foxx: Case Study.
Lyrics And Visuals:
In the lyrics of the song Kanye West and Jamie Foxx are discribing girls that they believes iare only interested in them because of their money as assumed from the song title 'Gold Digger' At the beginning of the song wear Jamie is singing 'she take my money when im in need...oh she a gold digger' it is here Goodwin's theory is bought into view. Through the use of the close up shot of the attractive girl who appears to be very materialistic with her hair in rollers and her face all done nicely with make up with pearls hanging around her neck, allowing the audience to see on the screen the kind of girl Kanye is singing about in the lyrics.
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